Should You be Publicly Political? - Travel Biz CEO

Episode 8

To Be Political, or Not Political?

To espouse your politics as a business owner, or not. That is the question. 

With all of the events in 2020 from the murders of George Floyd, Breonna Taylor, Rayshard Brooks, and so much more that led to the marches and riots in the summer of 2020 with Black Lives Matter, many businesses started to speak up and join the anti-racist movement (finally!). 

But with that, also came a hot and heavy debate in the travel advisor community as to whether or not you should speak out on social media as a business owner. Several industry leaders were called out to "shut up" and be careful as a business owner because you don't know who your base is.

So we waded into the conversation.

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About the Podcast

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Travel Biz CEO
A show for modern travel advisors, created by modern travel advisors

About your host

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Krystal Eicher

Co-Founder Kinship Travel Academy and Host of Travel Biz CEO

Krystal is the self appointed Girlfriend Getaway Guru. Her travel business, Serendipitous Traveler focuses on girlfriend getaways.

Krystal learned early in her travel career of the importance of niching far down and focusing on your ideal client. Using her background in marketing from previous careers, she mentors other travel advisors and encourages them to focus not on the style of travel, but on the traveler themselves.