Are you the hero of your travel business? - Travel Biz CEO

Episode 1

Are You the Hero?

Are you the hero of your travel business?

Oftentimes we hear that you should make the client the hero of your business. We would argue that you need both. Learning to tell your story in such a way that shows off your special sauce and how you can be the hero to your client is a powerful tool. 

Too often we see travel advisors operate as “secret travel agents.” Or we see travel agents use anecdotes that profess their love for travel, but, really so what? Being able to tell your story in such a way that shows off your special sauce and shows that you are the solution to a problem that your ideal client is facing is a powerful marketing tool, and one that is not used enough. 


For more on this topic check out this blog by Krystal from last fall. 


Join our collaborative community of amazing travel entrepreneurs at Travel Agent Training and Mentorship on Facebook. We would love to connect with you and continue the conversation over there. 


Meet your podcast hosts:

Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program here


About the Podcast

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Travel Biz CEO
A show for modern travel advisors, created by modern travel advisors

About your host

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Krystal Eicher

Co-Founder Kinship Travel Academy and Host of Travel Biz CEO

Krystal is the self appointed Girlfriend Getaway Guru. Her travel business, Serendipitous Traveler focuses on girlfriend getaways.

Krystal learned early in her travel career of the importance of niching far down and focusing on your ideal client. Using her background in marketing from previous careers, she mentors other travel advisors and encourages them to focus not on the style of travel, but on the traveler themselves.